Educating the Voices of Science

A leading factor in the failure to address complex problems is the lack of communication that exists within the science world and between the scientists and the public. This lack of communication has given way to a lack of trust in the system of science discovery, leading to a public that is reluctant to adopt new scientific discoveries. Informed audiences become communicators and advocates of science because of their interest, values, and sense of ownership.

Therefore, scientists should maintain two-way communication with their audiences to establish information needs and preferred communication mediums, understand perceptions of science, and predict intent to adopt a practice. Ultimately, scientists who can effectively disseminate scientific information to the diverse 21st century audiences are instrumental in public perception and education.

Through our projects, WE ARE EDUCATING THE VOICES OF SCIENCE. We seek to improve science through communication, establish effective two-way communication between the scientists and the public, and enhance the scientists’ ability to communicate with their constituents. We do this by developing curricula for scientists to learn how to communicate, identifying audiences’ communication preferences, and testing communication medium effectiveness.

Our projects are funded through local, regional and national partners, including Texas A&M University President’s T3 Initiative, Texas Department of Agriculture, Texas Commission on Environmental Quality, Southeast Center for Agricultural Health and Injury Prevention, National Institute of Food and Agriculture – United States Department of Agriculture, National Resources Conservation Service and Foreign Agriculture Service.

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