Communicating science in the context of agricultural, life and environmental science is challenging because the sustainability and viability of the industry depending on effective science communication and the ability to reach broad audiences with diverse concerns, beliefs, and opinions. Agricultural, life and environmental science topics are increasingly intertwined with public attitudes toward the management of animals and natural resources; public concerns about complex science issues; and public perceptions of production practices and product development.
Thus, there is a vital need to engage the public in conversations around complex and often controversial topics that can negatively impact the public and cause disparities between audience groups. To meet this need, members of the Science Communications Lab are leading the way in science communications across the broad agricultural sciences and natural resources through internationally recognized research, teaching and service programs.
Scholars in the Science Communications Lab are passionate about communicating science in a way that changes behavior and establishes trust and credibility.
The Science Communications Lab designs and develops curriculum and teaching resources that are free to download and use across audience groups. Most of the curriculum is developed in the context of agricultural, life, and environmental sciences but can be adapted to different contexts as needed by the instructor.